Your brand won’t grow itself.
Take charge of your business growth with the right branding plan today.
Brand building is an area where many founders struggle.
So if you're asking yourself questions like these…
I don’t have time to manage a bunch of social media accounts, so how do I pick which ones to focus on?
I know I need to advertise my business, but what should I put in my ads?
I don’t have a lot of money for branding, so what should I prioritize?
How can I compete against more established companies without breaking the bank?
How can I make it easy for my brand to look and sound consistent across all our marketing channels?
There are so many branding and marketing projects I need to pursue, but how do I choose where to start?
…it’s time to make a plan for building and managing your brand.
A WORD OF WARNING
Most founders don’t plan to fail.
They fail to plan!
It’s important to remember that nearly every facet of your business growth is inextricably tied to branding:
Sales pitches
Social media posts
Advertisements
Website
Newsletter
Tradeshow displays
Etc…
And since your company's success is anchored in your branding's effectiveness, it’s essential to know:
What you’re going to do
How you’re going to do it
Why you’re doing it that way
Unfortunately, many founders get caught in an endless cycle of fire-fighting.
They just run from one branding emergency to the next.
This disjointed branding process often means founders waste precious resources on patchwork solutions that fall short because they lack:
Focus
Clarity
Consistency
Strategy
It’s easy to understand how founders get behind on their branding.
Time and resources are scarce, and while founders are experts on their business, they aren’t always experts at branding.
What founders need is a brand planning solution that’s:
Fast
Affordable
Comprehensive
Expert-led
Additionally, it needs to account for the specific nuances and constraints of their team and business.
Ready to bring order to your branding process?
See how we can help your brand grow with deliberate precision.
Brand Planning Workshops
THE FASTEST PATH TO BRANDING CLARITY:
Whether you're just starting out or you’re a seasoned entrepreneur, our Brand Planning Workshops are the perfect way to quickly build a branding plan based on your firm’s needs, priorities, and constraints.
Working with your leadership team, we’ll define a path forward for brand development that works with where your business is today so it can grow into a stronger brand for tomorrow.
We get real, real quick.
It’s like group therapy meets creative brainstorming. With everyone in a room, fully engaged and focused, we rapidly get to the heart of your thorniest branding issues. Don’t worry, as seasoned facilitators, we keep the conversation on track and ensure we end the day with actionable outputs.
THE WORKSHOP MODEL ADVANTAGE:
You get the most for your money.
While we’d love to book you for a $20k+ consulting project, these workshops are the next best thing at a fraction of the price. You’ll leave with a solid gameplan, so the details can be easily developed with the confidence that they’re the best use of your precious resources.
Enterprise-level service, guaranteed.
You get a half or full day of undivided attention from branding experts providing real-time guidance to your firm’s very specific issues. We take you and your business seriously, bringing the same service and rigor we’ve provided to boardrooms of executives at industry-leading firms.
Leadership Input
It’s critical to involve all key decision-makers in the planning process to ensure alignment on objectives and commitment to the agreed-upon approach.
OUR PILLARS FOR SUCCESS:
Feasibility Analysis
The plan must be grounded in the practical realities of the business resources, with full transparency on what can or cannot be achieved within those constraints.
Value-based Approach
The only plans that should be prioritized are those that enhance business viability, so it must be clear what the business case is for each facet of the plan.
The power of collaborative problem-solving.
Here’s how we’ll work together to find a path forward for your brand.
How it works.
1.
Pre-Workshop Planning
Together we determine the workshop issue that best serves your needs, and you decide whether you want to do a full or half-day session.
Together we determine the participant list needed to ensure all necessary voices are represented.
You share any preparatory info, and we gather any research needed for the workshop itself.
2.
Workshop Collaboration
We will run your team through a series of information-gathering, problem solving, and ideation exercises to learn where your brand stands on the topic at hand.
We’ll follow a divergent to convergent exploration process where we synthesize information as we go to uncover patterns, common ground, and promising opportunities.
The session wraps up with a breakdown of next steps based on the insights uncovered during the exercises.
3.
Post-Workshop Distillation
We develop and deliver a document recapping the processes and outputs of the workshop.
We provide refined recommendations for next steps based on the workshop itself and further synthesis of the big ideas discussed.
Together we develop an action plan based on the recap and refined recommendations.
Ready to get your branding on the right track?
Get started today with a free intro consultation.