Bringing the know-how of industry heavyweights to early stage brands

We’ve worked with some of the top brands and branding organizations in industry and learned the processes they use to attain great levels of success. We want to compile this valuable knowledge and share it with startups outside the Big Business bubble so that they can thrive over the long and short term.

FOUNDER

Katrina Hercules

Katrina Hercules is a brand strategist with a wide range of experiences in the field of branding. Her work has spanned advertising, design, web development, product development, business development, and general strategic planning. She founded Outsiders Branding in Joshua Tree, CA in 2019.

A graduate of ArtCenter College of Design, Katrina applies her skills in Human-Centered Design, User Experience, Product Development, and Design Thinking across all aspects of her work.

In addition to running Outsiders, Katrina is an MBA Candidate at UCLA Anderson School of Management, an adjunct professor at ArtCenter College of Design, and a consultant for various non-profit organizations.