<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://outsidersbranding.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-27</lastmod>
  </url>
  <url>
    <loc>https://outsidersbranding.com/blog/the-launch-is-just-the-beginning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-26</lastmod>
  </url>
  <url>
    <loc>https://outsidersbranding.com/blog/why-creative-development-is-so-hard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-26</lastmod>
  </url>
  <url>
    <loc>https://outsidersbranding.com/blog/brand-strategy-is-business-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1650327882020-AH4YXDKMN4YFWLN5L57E/Screen+Shot+2022-04-18+at+5.23.38+PM.png</image:loc>
      <image:title>BLOG - Brand strategy is business strategy.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1650327898732-TFUF5H4G5R6D1O9PIATD/Screen+Shot+2022-04-18+at+5.23.29+PM.png</image:loc>
      <image:title>BLOG - Brand strategy is business strategy.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://outsidersbranding.com/blog/vmn169onlcsv4w0ce4iqbfe9kbc8mz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-12</lastmod>
  </url>
  <url>
    <loc>https://outsidersbranding.com/blog/starting-is-easier-than-you-think</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-12</lastmod>
  </url>
  <url>
    <loc>https://outsidersbranding.com/blog/0ca5y56lvxxhfo54xxe1ahyemecbjb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-12</lastmod>
  </url>
  <url>
    <loc>https://outsidersbranding.com/old-home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1649956803200-XQW3FQD8XU2YIDNT9QIK/unsplash-image-N4gn-eLEIwI.jpg</image:loc>
      <image:title>Old HOME - A strategic framework for your vision.</image:title>
      <image:caption>Our process starts by building a strong product-market fit for your brand. We take the time to truly understand your vision and the market as a whole. We then find where these two meet, and build a strategy from there. PROCESS &amp; DELIVERABLES Research Audience &amp; Competitive Research Strategy Business &amp; Brand Visioning Definement Brand Strategy Guidelines &amp; Pitch Deck</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/7e269486-e750-4035-9c29-2562f38a70e2/unsplash-image-GkinCd2enIY.jpg</image:loc>
      <image:title>Old HOME - A custom curated team to bring your brand to life.</image:title>
      <image:caption>Through our expansive network, we’ll hand-pick and manage a team of premier creators with experience building top-tier brands. We’ll guide them to develop a suite of brand assets based on your vision - i.e. taglines, logos, website, social assets, etc. These materials will help build your vision into a living, breathing, fully-realized brand. PROCESS &amp; DELIVERABLES Messaging Copywriting, SEO, &amp; Messaging Playbook Look &amp; Feel Logo, Identity System, &amp; Visual Guidelines Owned Channels Online Channel Setup &amp; Channel Playbook</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/4021d3da-afcc-4f11-81c8-67ba8418a6e8/unsplash-image-w_vbE_t5aEg.jpg</image:loc>
      <image:title>Old HOME - An impactful go-to-market launch campaign.</image:title>
      <image:caption>We’ll provide a strong continuity of vision to help launch your brand with a campaign that not only works for you but cuts through the noise. This includes everything from media, messaging, brand-actions and so much more. Afterwards, we’ll also collect and identify insights and analytics that can help your brand going forward. PROCESS &amp; DELIVERABLES Development Creative Strategy, Media Strategy, &amp; Asset Creation Deployment Launch, Tracking, &amp; Reporting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/96cb154f-42fe-4acc-9550-fcdeb524abf9/Outsiders_Logo.png</image:loc>
      <image:title>Old HOME - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648229579810-K8LJG618EGMHOJ2E98UZ/Honda-Logo-1981.png</image:loc>
      <image:title>Old HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648229580315-LU6EK9FZPYBBZ8MN1AS5/Old-YouTube-Logo-Black-1024x427.png</image:loc>
      <image:title>Old HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648229580914-NO4L9MZ9TKKF3K9LWQ1X/pepsi-logo-black-and-white.png</image:loc>
      <image:title>Old HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648234774537-9GQVYWZVIAJEBHVF8RGQ/microsoft-logo.png</image:loc>
      <image:title>Old HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648229580298-X5SONPC0SRB6X9D7Q2AR/Logo-Timberland.png</image:loc>
      <image:title>Old HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648234278697-ARO08GD8V0LGUYSV0X5D/Acura-symbol-1990-1920x1080.png</image:loc>
      <image:title>Old HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648229774556-FQGJHL5D0HU6X72ZVG2U/Boston%2BConsulting%2BGroup%2BDigital%2BVentures.png</image:loc>
      <image:title>Old HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648234036766-8SYXFY6GJ7NUS4RYSVUH/dole-logo-black-and-white.png</image:loc>
      <image:title>Old HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648234397299-4F4WIDT7BRJTH24I8AM4/Arrowhead_logo.png</image:loc>
      <image:title>Old HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648234727577-AJTZKRMQO8N6KQ6SEUIV/principal-logo.png</image:loc>
      <image:title>Old HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1649789231043-JGB0ZLTTY2JKIJBPJ2KC/sunpower.png</image:loc>
      <image:title>Old HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648234817738-Z8EDCM38MGL864PXDCRH/bonefish-grill-logo-black-and-white.png</image:loc>
      <image:title>Old HOME</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://outsidersbranding.com/get-started</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-24</lastmod>
  </url>
  <url>
    <loc>https://outsidersbranding.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/645682f5-5559-413d-a8bc-6dc55ac09f8d/Screen+Shot+2020-08-01+at+2.56.56+PM.jpg</image:loc>
      <image:title>ABOUT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://outsidersbranding.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-18</lastmod>
  </url>
  <url>
    <loc>https://outsidersbranding.com/advising</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-08</lastmod>
  </url>
  <url>
    <loc>https://outsidersbranding.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/4021d3da-afcc-4f11-81c8-67ba8418a6e8/unsplash-image-w_vbE_t5aEg.jpg</image:loc>
      <image:title>HOME - Founder Advising</image:title>
      <image:caption>Whether you’re pre-, mid-, or post-launch, we provide founder advising services on a one-off or retainer basis. We’ll work through your challenges together so you’re not alone when addressing your most pressing concerns on the issues of branding, growth, and strategy. LEARN MORE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/5c3602bb-90cd-4889-acff-24126e2e20ed/unsplash-image-EmnnIu9AmQA.jpg</image:loc>
      <image:title>HOME - Brand Workshops</image:title>
      <image:caption>Our workshops provide an in-person, interactive process to establish alignment on critical factors impacting your brand. These half or full day sessions offer a time and place to rapidly work through the ideas, needs, and concerns of your primary decision makers so that you can collectively determine a path for action. LEARN MORE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/7e269486-e750-4035-9c29-2562f38a70e2/unsplash-image-GkinCd2enIY.jpg</image:loc>
      <image:title>HOME - Creative Management</image:title>
      <image:caption>If you have a creative branding project such as a logo, website, promotional campaign, etc, we will hand-pick and manage a team of expert creators with experience building top-tier brands. By guiding them to develop brand assets using best in class processes, we’ll ensure your brand image will be second to none. LEARN MORE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1649956803200-XQW3FQD8XU2YIDNT9QIK/unsplash-image-N4gn-eLEIwI.jpg</image:loc>
      <image:title>HOME - New Brand Launch</image:title>
      <image:caption>Our all-in-one brand building program is designed to incude everything needed to launch new firms. This comprehensive offering takes brands through strategic development, brand asset creation, and the go-to-market launch in a process that’s fully managed from end-to-end. LEARN MORE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/96cb154f-42fe-4acc-9550-fcdeb524abf9/Outsiders_Logo.png</image:loc>
      <image:title>HOME - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648229579810-K8LJG618EGMHOJ2E98UZ/Honda-Logo-1981.png</image:loc>
      <image:title>HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648229580315-LU6EK9FZPYBBZ8MN1AS5/Old-YouTube-Logo-Black-1024x427.png</image:loc>
      <image:title>HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648229580914-NO4L9MZ9TKKF3K9LWQ1X/pepsi-logo-black-and-white.png</image:loc>
      <image:title>HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648234774537-9GQVYWZVIAJEBHVF8RGQ/microsoft-logo.png</image:loc>
      <image:title>HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648229580298-X5SONPC0SRB6X9D7Q2AR/Logo-Timberland.png</image:loc>
      <image:title>HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648234278697-ARO08GD8V0LGUYSV0X5D/Acura-symbol-1990-1920x1080.png</image:loc>
      <image:title>HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648229774556-FQGJHL5D0HU6X72ZVG2U/Boston%2BConsulting%2BGroup%2BDigital%2BVentures.png</image:loc>
      <image:title>HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648234036766-8SYXFY6GJ7NUS4RYSVUH/dole-logo-black-and-white.png</image:loc>
      <image:title>HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648234397299-4F4WIDT7BRJTH24I8AM4/Arrowhead_logo.png</image:loc>
      <image:title>HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648234727577-AJTZKRMQO8N6KQ6SEUIV/principal-logo.png</image:loc>
      <image:title>HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1649789231043-JGB0ZLTTY2JKIJBPJ2KC/sunpower.png</image:loc>
      <image:title>HOME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1648234817738-Z8EDCM38MGL864PXDCRH/bonefish-grill-logo-black-and-white.png</image:loc>
      <image:title>HOME</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://outsidersbranding.com/brand-launch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/75db4796-bee2-45c6-9880-62aea569646f/unsplash-image-eDMQgYbKhiU.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/679d4d3c-853a-4394-a5d1-d751450ea229/unsplash-image-JYH5KDzwM_M.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1253b2e2-4343-482a-8f18-53247786a88d/unsplash-image-hPOFScEaZcA.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://outsidersbranding.com/workshops</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1658550544129-0NJ3WH1ZLO19U0JNI5XS/unsplash-image-MJcb7ZhNeUA.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1658549822311-15QDTJKG6IH0ZVSW99NQ/unsplash-image-nzWIl4Qlg0A.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623b78e4818cb57fc28ca529/1c434002-9049-43c3-b5f8-5f29e94acb5c/unsplash-image-W7OTP9pfQpc.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://outsidersbranding.com/creative-mgmt-old</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-23</lastmod>
  </url>
  <url>
    <loc>https://outsidersbranding.com/brand-planning</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-08-11</lastmod>
  </url>
  <url>
    <loc>https://outsidersbranding.com/creative-mgmt</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-08-12</lastmod>
  </url>
  <url>
    <loc>https://outsidersbranding.com/creative-mgmt-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-08-12</lastmod>
  </url>
</urlset>

